Kyodo International Corporation

India Business Development

India Market Entry Consulting

40+
Years bridging Japan and India
2013
Consulting division established
5
Indian offices supporting entry

As the world's largest democracy, India is one of the most attractive emerging markets for foreign expansion. But its accounting, tax and regulatory environment remains a real concern for companies considering entry.

Succeeding there means clearing genuine hurdles at the outset, and continuing to monitor regulatory compliance long after entry. Working with a consultant you can rely on over the long term isn't optional; it's essential.

Drawing on decades of trade experience, local relationships and hands-on knowledge of the Indian market, Kyodo partners with locally-founded accounting and consulting firms to offer Japanese companies a fast, cost-effective, one-stop support service, from launching new business to acquisitions, joint ventures, market research, accounting and tax.

Our team works alongside our Indian subsidiary, bringing a practitioner's perspective to serve Japanese companies, particularly small and medium-sized enterprises without a local office. Whatever the scale of your plans, we'd welcome the conversation.

Market signals

The case for India has stopped being speculative

Japanese corporate interest in India is no longer exploratory. The survey data, the capital flows and the physical infrastructure all point the same way, which moves the question from whether to enter to how, and with whom.

#1

India's rank among destinations for business expansion, ahead of every other market surveyed.

JBIC, FY2025 survey

USD 44.97 bn

Japanese foreign direct investment into India, making Japan the country's fifth-largest source of FDI.

Cumulative, 2000 to June 2025

81.5%

Japanese companies planning to expand their local operations in India within the next one to two years.

JETRO, 2025 survey

12

Japan Industrial Townships, dedicated industrial parks hosting more than 110 Japanese companies.

Japan–India industrial cooperation

Japan–India Economic Affairs Division

India maintains a division dedicated to promoting Japanese business and investment. That is a structural commitment rather than a statement of intent. It means the administrative path is actively maintained, and that a Japanese entrant is working with the grain of policy rather than against it.

What to weigh before entering India

  1. 01

    A clear India entry strategy: the nature of your planned business, regulatory requirements, foreign investment conditions, licensing, technology transfer, trademark use, eligibility for government incentives, financing, transfer pricing, HR policy, and accounting systems all need analysis up front.

  2. 02

    Key regulations to comply with: corporate tax, withholding tax, service tax, central sales tax, VAT and excise, company law, accounting standards, and foreign exchange management law.

  3. 03

    Local knowledge needed to operate efficiently, and awareness of the practical challenges involved.

  4. 04

    Ongoing political considerations: India's multi-party democracy, the growing influence of state governments relative to the center, and political nationalism are all worth understanding.

  5. 05

    Industrial land acquisition in India is not as straightforward as in many ASEAN countries.

Examples of our consulting services

Market Entry

  • Market research
  • Entry strategy development
  • Business plan development
  • Company establishment and entity formation
  • Registration and licensing
  • Site selection planning
  • Recruitment coordination
  • Vendor and distributor selection
  • Project management

Tax & Corporate Services

  • Direct and indirect tax planning
  • Inbound/outbound tax structuring
  • Expatriate tax planning
  • Transfer pricing
  • Bookkeeping and payroll
  • Corporate secretarial services
  • Tax and regulatory compliance

Business Process Management

  • Accounts receivable and payable management
  • Daily general ledger preparation
  • Fixed asset management
  • Advanced business reporting
  • Distributor and dealer management
  • Sales team management

Most cross-border acquisitions that disappoint do not disappoint on price.

Mergers & Acquisition

Mergers & Acquisition

Support through the full acquisition process, from identifying targets to post-acquisition integration.

Kyodo supports Japanese and Indian companies through the acquisition process, from identifying and evaluating potential targets or partners, through due diligence, valuation and transaction support, to post-acquisition integration. This work draws directly on the market-entry consulting and pharmaceutical-industry relationships we have built over four decades.

They disappoint because the target was found through a broker rather than a relationship, because diligence surfaced in month five what a conversation would have surfaced in week two, or because nobody owned the integration once the deal closed. Our value sits in those three places rather than in the transaction mechanics.

An acquisition touches nearly the whole legal framework above at once: FEMA and the FDI Policy on how consideration moves, the Companies Act on approvals and records, the Competition Act on merger control, and the Insolvency and Bankruptcy Code where the target is distressed. We work with partner counsel across all of it and sequence the commercial process around the approval timetable, rather than discovering that timetable late.

Distressed and carve-out situations deserve particular mention. India's insolvency regime has put assets in play that were previously locked up, and Japanese buyers have generally been slower than others to look at them: partly because the process is unfamiliar, and partly because it runs on a statutory clock that does not accommodate a long internal approval cycle. That is a solvable problem, but it is worth solving before the bid rather than during it.

How we support the process

  1. 01Target identification

    Identifying and evaluating targets through relationships rather than broker lists, including companies that are not formally for sale.

  2. 02Due diligence

    Commercial, operational and regulatory diligence, coordinated with partner counsel so legal and commercial findings arrive together.

  3. 03Valuation

    Company valuation, detailed analysis and verification: against what the business actually is, not what the information memorandum says.

  4. 04Transaction support

    Deal execution and project management, sequenced around the regulatory approval timetable rather than against it.

  5. 05Integration

    Post-acquisition integration planning and execution, the phase most often left unowned, and the one that decides the return.

Strategic Alliance & Co-operation

Strategic Alliance & Co-operation

Building the joint ventures, technical alliances, licensing arrangements and co-marketing agreements that connect Japanese and Indian companies.

Beyond individual transactions, Kyodo helps Japanese and Indian companies build lasting strategic partnerships: joint ventures, technical alliances, licensing arrangements and co-marketing agreements. We welcome collaboration proposals from companies looking to strengthen their global footprint or build more reliable supply chains between Asia and the rest of the world.

An alliance is harder than an acquisition in one specific way: nobody is in charge. A joint venture between a Japanese and an Indian company has two decision cultures, two reporting rhythms and two working definitions of what "agreed" means, and the documents rarely settle any of that on their own. What settles it is the work done before signing (on governance, on deadlock, on who actually decides what), and somebody who stays in the relationship afterwards.

We have been facilitating joint ventures and strategic collaborations between Indian and Japanese companies for more than two decades, much of it in pharmaceuticals. The recurring failure is not commercial disagreement. It is a shareholders' agreement that reads perfectly well in English and is understood differently in each of the two boardrooms.

The legal framework above applies here as well, and differently. A joint venture is an entity question (Companies Act, Limited Liability Partnership Act) before it is a contract question, and the FDI route determines what the Japanese partner can hold and how profits come home. We work with partner counsel on the structuring and take the commercial and operational side ourselves.

Forms of partnership

  1. 01Joint ventures

    Structuring and supporting cross-border joint venture formation, from term sheet to operating company.

  2. 02Technical alliances

    Technology-sharing partnerships between complementary manufacturers on both sides.

  3. 03Licensing

    Licensing arrangements for products and technologies across the two markets.

  4. 04Co-marketing

    Co-marketing agreements that extend commercial reach in both directions.

  5. 05Governance & deadlock

    Settling decision rights, board composition and deadlock mechanics before signing, not in year two.

  6. 06Ongoing stewardship

    Staying in the relationship after formation, the part that decides whether an alliance survives its first real disagreement.

Why Japan, and why now

Japan is the world's third-largest single-country economy by GDP, and its pharmaceutical market accounts for roughly 7% of global pharmaceutical spend.

Prescriptions and interventions are largely reimbursed through Japan's universal health system once approved, and Japan is one of the fastest markets globally to introduce new drugs, typically within a year of the US.

Five factors set the Japanese market apart from the US: medical needs, regulatory pathways, pricing, financing, and the players involved. Understanding these differences, and building a strategy around them, is the common challenge for any company entering Japan.